Although it might also be that Google and Bing simply have a list of anchor text “stop words”. Some argue that since this is no longer the case, anchor text has been reduced as a factor. SEOs at the time used this example as evidence that anchor text was a significant ranking factor. This was because so many pages linked to their PDF reader with the anchor text “click here”. Adobe Acrobat Reader famously ranked number 1 for the phrase “click here”. In a modern search crawler, the context of backlinks can have a more nuanced effect on when you rank. 1: Improve your Organic Rankingsīacklinks are not simply “good”, “neutral” or “bad” for your rankings. Improving the accuracy, relevancy and quality of your backlinks can positively impact your organic rankings, search traffic and your brand. You do not need to have received a penalty in Google for a website to benefit from a backlink audit. (Whether an algorithmic penalty or a manual penalty.) The Objectives of Backlink Audits If Google Search Console (GSC) notifies you of a link penalty, then a link audit is most likely imperative. Or if Google releases an algorithm update that is based around links. Backlink audits are often requested when a website changes SEO agencies.
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